AGRARIAN BENCHMARKING AS THE PRACTICAL TOOL OF PRODUCTIVE CARRYING OUT OF THE STRATEGIC ANALYSIS

Abstract

The environment in which agriculture functions has been essentially changing for the recent years. There is constant growth of its uncertainty degree and there appeared unaccounted risk factors. Strengthening of competitive struggle of agrarian enterprises in the market demands the search of new effective ways of conducting business under conditions of import substitution. Therefore today the necessity of introduction of management technologies allowing to get competitive advantages on the basis of the best experience of agrarian enterprises-leaders increases. Benchmarking is a marketing tool which improves business processes orienting to achievement of partners and competitors enterprises. In the article the importance of benchmarking in agriculture is considered and analyzed. Features and possibilities of benchmarking use as an effective tool of improving of agrarian enterprises competitiveness are defined. The major factors and barriers which prevent benchmarking use in agrarian sphere are presenteed. The basic advantages of its use are revealed. The stages of benchmarking which are expedient to use at agricultural enterprises are considered