Modern Condition of the System of Complex Banking Servicing of Individuals in the Russian Bank Sector and the Guidelines of its Transformation in Digital Economy

Abstract

Banks are the leading modern financial institutions focused on mass client, and complex banking servicing of individuals satisfies their requirements both in traditional bank products, and the associated services. In turn, credit organizations considerably save costs and promote various additional services. Under conditions of economy digitalization and active distribution of financial innovations the system of complex banking servicing is of special value as credit organizations provide new possibilities to develop one’s own business, and the behaviour of mass consumer preferring remote bank service more and more stimulates introduction of new technological ideas. Remote forms of bank and client interaction become practically an option as today there is no need for the client to visit the office to get this or that financial service. In this context the further development of the system of complex banking servicing in digital format requires organizational flexibility from financial institutions, creations of optimum conditions for competition assistance from a regulator, and not only increases of financial literacy level, but also development of one’s own info-communication skills from the consumers.