Marketing Model - Ben Hunt's Ladder
DOI:
https://doi.org/10.36683/2076-5347-2022-1-59-102-104Keywords:
marketing, communication, promotion, sales strategy, awareness ladderAbstract
The article analyzes application of Ben Hunt's ladder, a marketing model in advertising of goods and services. The behavior specifics of potential buyers at each stage of their movement up the stairs are revealed from the moment when the consumer has not yet realized the need to purchase until he performs specific actions, purchasing the good.Downloads
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