Research of Commodity Preferences in the Russian Market

Abstract

The purpose of the study is to analyze consumer preferences and sales volumes in the market of nuts and dried fruits in Russia. The article presents a study according to the commodity groups. The authors analyze the segment of dried fruits and nuts from the point of view of diversity and quality of raw materials. The categories of suppliers of raw materials are investigated (on the example of production forces of LLC Taste of Life Manufactory). The authors focus on the analysis of quality control of packaging and labeling of shipping and consumer package, the sample size for net weight control, physico-chemical and organoleptic indicators. The article systematizes information about the sales trends to end-users of the trading network of LLC "Manufaktura Taste of Life", defined a strategy for the production and promotion of goods to end-users of the segment of nuts and dried fruits in Orel region. The authors conclude that these products are in high demand and trade brands should be ready for production and sales, and stimulate export of this type of product.