Business Model as a Strategic Basis for 1C Company Effectiveness

Abstract

Unstable geopolitical and epidemiological situation generates new challenges. They are sanction risks, lockdowns, which, on the one hand, hinder the economy development of separate states under current conditions of globalization and international integration, but, on the other hand, they are powerful levers for finding ways to solve emerging problems, the key one of which is effective use of the potential of information and communication technologies. Digital transformation of the economy, innovative digital technologies, and implementation of Industry 4.0 concept are not only catalysts for the development of existing software manufacturers, but also determine the creation of new business systems in the IT sphere based on the idea of exclusive approaches to implementation of breakthrough information technologies in automation systems of the management process and the main business processes of enterprises in various fields of activity and public administration. Taking into account the strategic role of IT industry in ensuring technological independence of Russia, legislation of the Russian Federation provides tax concessions for the development of entrepreneurship in this area. The basis of business success is not only a business idea, but business organization or a business model that corresponds to the company's development strategy. In this regard, the study of business models of successful and reputable enterprises in the IT market, including 1C, is of particular relevance.