Ecosystemacy in the Strategy of Digital Transformation of Financial-Credit Organizations of Russia

Abstract

Development of digital economy as a whole and high level of innovative digital technologies use by the financial-credit organizations create new possibilities to increase business efficiency expanding the number of financial and non-financial services for clients. The appearance of neo-banks and the fin-tech-companies in the financial market forms competitive environment and compels traditional banks to start working out the strategy of digital transformation on the system basis taking into account target condition of the organization after digital transformation and efficiency estimation of investments. The focus is transferred from the traditional technological approach to the cost-oriented approach where increase of business value is the centre of attention, and the choice of technologies is based on business problems. Under these conditions the key direction of digital transformation of financial-credit organizations is ecosystemacy. Transition from the classical bank format to the format of ecosystem means creation of innovative user-oriented ideas for multi-segment market of financial services. It means partner relations with other companies in order to work out maximum personalized offers on the basis of the analysis of client data with the use of artificial intellect to satisfy the wide range of daily requirements of the clients. New technologies using mechanisms of services omni-channel and targeting allow to personalize financial products, to build qualitative seamless service and one window servicing improving clients loyalty.