The Basic Problems of Strategic Planning at the Industrial Enterprises

Abstract

The guidelines of the development of the industrial enterprise economy, namely: creation of new production, updating or technical re-equipment of operating production, entrance to foreign markets, should be carried out within the developed strategy. Strategies are of long-term character and are created in the course of strategic planning. Strategic planning, as a special kind of activity, is the tool of solution of challenges of competitiveness increase of an industrial enterprise. These problems have become aggravated now as a result of instability growth of the environment. Strategy planning is an extremely complex phenomenon which, to some extent, should be a personal process reflecting individual characteristics of the strategist, including his creative abilities and subjective understanding of the strategy role and place in the management process of the enterprise. The processes of formation of modern market relations in Russia essentially changed the characteristics and conditions of enterprise activity. It is especially manifested in strengthening of instability of the environment. In the article the basic problems of strategic planning at the enterprise interfering its successful functioning are defined.