FEATURES OF CONDUCTING BUSINESS NEGOTIATIONS WITH FOREIGN PARTNERS

Abstract

Under modern conditions of the world economy development the ability to co-operate and communicate with foreign colleagues in the process of business negotiations is one of the basic competences an educated professional has to possess if he wants to achieve success in his professional activity. As the process of communication can be carried out both verbally, and nonverbally, interpersonal interaction of negotiators assumes exchange of any information. It is known that any culture has its own culturological features, each of them being important for the native speaker. Effective interaction and continuous mutually beneficial cooperation with the representatives of different cultures assumes knowledge of the features of national negotiating style with potential business partner. We think that national negotiation style means different aspects of national character and culture, sense perception, mentality and behaviour of representatives of a certain state, but not a certain nation. Having studied the results of numerous researches devoted to communication styles of representatives of different cultures in the process of business negotiations we succeeded to single out some characteristic features of national negotiation styles. This knowledge will help modern professional wishing to establish business contacts with foreign partners to make a right choice of tactics and behaviour pattern in the process of international business negotiations