LIVING STANDARD OF THE POPULATION AS AN INDICATOR OF REGIONAL COMPETITIVENESS

Abstract

The main strategic objective of economic development of any region is welfare improvement and aspiration to higher living standard of the population. In this regard the assessment of the living standard is very important under modern Russian conditions. Underestimation of the population welfare indicators, their elimination from the assessment system of social and economic development of the regions and their competitiveness level call them into question the expediency and efficiency of the criteria of encouragement system of the territories for the results of economic activity. In the article the research of the living standard of the population in the region on the example of Orel region is conducted on the basis of the official statistics and the results of rating estimates of RIA Rating Agency and the data of Orel region portal. Generalizing the results of many-sided assessment the authors specify competitive advantages of the region which should be considered while determining the priorities, purposes and problems of social and economic policy of the region in the long-term period