SOCIAL AND ECONOMIC NATURE OF VIRTUAL ORGANIZATIONS

Abstract

The Internet eliminates geographical borders and gives the organizations possibility to exchange information, to manage transactions promptly and to work with clients effectively. The modern level of civilization development, prompt growth of information technologies and processes of human evolution resulted in appearance of the phenomenon of virtual organization. Virtual organizations are the newest economic relations allowing to realize economic interests of managing subjects of more technologically and effectively. \There appear economic relations between the subjects which are characterized by growing creativity and flexibility. Today there is a considerable quantity of the points of view of both Russian, and foreign researchers on what virtual organization is and what advantages it provides to the companies. However in the researches on the problems of the virtual organizations functioning in information environment, it is necessary to consider, that specified companies are, first of all, economic coordination entities together with the markets and institutions. Thus, the virtual organization arises, when the demand of the market cannot be satisfied by means of modernization of the existing products and technologies and it is necessary to work out new, innovative approaches which involve essential risks for brands producers. At the same time, executing innovative orders within the limits of virtual organizations at the present stage of information society development demands combination of competencies of the participants of the market from absolutely different areas