COMPETITIVENESS OF THE ENTERPRISES OF SERVICE

Abstract

In the article the concept of competitiveness of the service enterprises is considered. The factors defining competitiveness and stability of the service enterprise are revealed and analyzed. The major method of competitiveness estimation of the service enterprise is defined and the ways of increase of service efficiency and quality under conditions of competitive environment are suggested. Under modern conditions service is one of the fundamental elements of economic system of the state, providing involving all subjects in the functioning processes. It is especially actual for today's stage of transformations and reconstructive growth and formation of the service enterprises. The urgency and demand for service are a developing kind of business, therefore the role of creation of adaptive, competitive enterprises in this sphere also increases. The service sphere carries out the functions of consumer goods, a real and financial asset being the major component of national riches and one of the basic sources of the budget of the country. Development of the service sphere promotes increase of working out and advancement of competitive services in the market, decision-making on the client-oriented service, estimations of services quality, clients satisfactions, efficient control at all stages of the life cycle of the service object of from creation of the concept up to effective realization. In general the development level of the service sphere is one of the major factors of economic well-being both of the countries as a whole, and of separate region, area or a city. It is explained by the number of reasons. First, the developed service is the strongest stimulus for many branches of the economy. Secondly, service development steadily results in the increase of the living standard, investment improvement and aesthetic appeal of the region