CHOICE OF INNOVATIVE DEVELOPMENT STRATEGY OF INDUSTRIAL ENTERPRISE FROM A POSITION OF INTEGRATION INTO THE MARKET
Keywords:
strategy, innovations, competition, market, development, choice, enterpriseAbstract
The article is devoted to the problems of choice and realization of innovative strategy of industrial enterprise from a position of integration into the market environment. Methodical approach to the choice of innovative development strategy of the enterprise is presented. Basic phenomena, quickly changing situations in the market which define the restrictions constraining penetration of the new enterprises or new products on the market are considered. Recommendations about overcoming of the problems connected with introduction of new products of the enterprise on the market under competition are given.Downloads
Download data is not yet available.
References
Зайцев Л.Г., Соколова М.И. Стратегический менеджмент. - М.:Юристь, 2002. - 416 с.
Инновационный менеджмент: учебное пособие / Под ред. Л.Н. Оголевой. - М.: ИНФРА-М, 2003. - 238 с.
Котлер Ф. Маркетинг-менеджмент. - СПБ: ПитерКом, 1998. - 896 с.
Мединский В.Г., Шаршукова Л.Г. Инновационное предпринимательство. - М.: ИНФРА-М, 1997. - 240 с.
Никитин С.А., Калиниченко Е.В. Формирование инновационной стратегии фирмы с учетом технологических факторов // Экономические и гуманитарные науки. - 2014. - №4. - С. 31-37.
Никитин С.А., Бондарева С.Р. Концептуальные основы мониторинга конкуренции и конкурентных преимуществ в промышленности // Известия ТулГУ. Экономические и юридические науки. - 2011. - Выпуск 2, часть 1. - С. 179-184.
Published
2016-03-15
Issue
Section
Articles
How to Cite
CHOICE OF INNOVATIVE DEVELOPMENT STRATEGY OF INDUSTRIAL ENTERPRISE FROM A POSITION OF INTEGRATION INTO THE MARKET. (2016). Science Outpost, 10(2), 74-76. https://forpost-nauki.owebs.ru/article/view/4883
