SOCIAL MEDIA USEAS AN INFORMATION SOURCE FOR HIGH SCHOOL IMAGE ANALYSIS

Abstract

In given article the method of use of official sites of mass media, search systems and social networks is considered. The given method gives the chance to define a position of a higher educational institution through association of a cognizance, popularity, frequency of references to its data and uses of an abbreviation of the given higher educational institution and its direct competitors on official sites of local mass media both search systems and social networks.