ROLE OF INNOVATIONS IN TOURISM BUSINESS

Authors

  • Mikhail Sergeevich Shmarkov Oryol State Institute of Economy and Trade Автор

Keywords:

tourism business, management, knowledge, potential, competitiveness, innovations, strategy

Abstract

Under modern conditions of tourism business innovative activity based on knowledge, formation and development of innovative potential, realization of innovative strategy aimed at guaranteed achievement of enterprise’s purposes is objectively necessary for competitive advantages formation.

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References

Грант, Р.М. Современный стратегический анализ [Текст] / Р.М. Грант. - СПб.: Питер, 2008.- 560 с.

Моисеева, Н.К. Стратегическое управление туристской фирмой [Текст] / Н.К. Моисеева -М.: Финансы и статистика, 2000. - 68 с.

Санто, Б. Инновация как средство экономического развития [Текст] / Б. Санто. - М.: Прогресс, 1990. - 295 с.

Published

2012-05-15

Issue

Section

Articles