SOCIAL AND ECONOMIC COMPONENT OF ADVERTISING IN MODERN SOCIETY

Abstract

One of the first problems which should be solved at advertising creationis its social orientation. In other words, firstlyadvertising should not irritate potential consumer, and secondlyit shouldcreate positive impression about the advertised goods. Qualitatively made advertising product causes interest of consumers not only to the advertised goods, but also to the advertising market in general, that owing tosales increase naturally leads to general growth of various sectors of economy.