THREE TYPES OF GOVERNMENT MARKETING AND ITS SYSTEMS ANALYSYS

Abstract

In article it is suggested and it is investigated theoretically and practically valuable differentiation (with concept application «7P») of the state marketing on: «government↔ state officials», «government ↔ civil society as the consumer», state officials ↔the citizen. Essential connection of these types of state marketing, according to the author, means that the more adequately the state satisfies the needs of state officials, the more fully they satisfy the needs of citizens who trust steadily to the state as a whole