INNOVATIVE POTENTIAL OF CONSUMER MARKET IN THE REGIONAL ASPECT

Authors

  • Tatyana Nikolaevna Makarova Орловский государственный институт экономики и торговли Автор
  • Elena Anatolevna Sotnikova Орловский государственный институт экономики и торговли Автор

Keywords:

consumer market, innovations, innovative potential, innovative policy, demand innovation, concept of commodity categories management, client base, loyalty

Abstract

The enterprises catered for consumer market within the limits of a certain territory, face the search problem of growth sources with outstripping competitors and creations of optimum interrelations system of a client and the company. Innovations in various aspects of market activity allow creating both tactical and strategic advantages

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References

Баранчеев, В. Формирование инновации спроса / В. Баранчеев, Т. Власова // Маркетинг. - 2008. - № 2 (99). - С.98-109.

Гукасян, Н. Борьба за потребителя в условиях кризиса /Н.Гукасян//Маркетинг и маркетинговые исследования. - 2009. - № 3 - С.18-25.

Стребкова, О. Управление товарными категориями / О. Стребкова// Маркетинг. - 2008. - № 2 (99). - С.44-49.

Published

2011-03-15

Issue

Vol. 5 No. 2 (2011)

Section

Articles

How to Cite

INNOVATIVE POTENTIAL OF CONSUMER MARKET IN THE REGIONAL ASPECT. (2011). Science Outpost, 5(2), 89-95. https://forpost-nauki.owebs.ru/article/view/4238