COMPETITIVENESS ESTIMATION OF CREDIT ORGANIZATION THROUGH THE MARKETING PRISM

Abstract

Making bank activity universal, its extension out of the borders of traditional operations, competition strengthening of foreign banks and non-bank structures have resulted in the vital necessity of commercial banks development of advanced marketing methods and ways. On the example of the Oryol branch of OAO (Public Limited Company) Rosselkhozbank (Russian Agricultural Bank) it is considered in article what factors should be taken into consideration while estimating banking establishment competitiveness