BASICS ANALYSIS OF INNOVATIVE APPROACH FORMATION TO PARTNERSHIP RELATIONS WITH CONSUMERS OF TOURIST SERVICES

Authors

  • Л.И. Шмаркова Орловский государственный институт экономики и торговли Автор
  • М.С Шмарков Автор

Keywords:

tourist agencies, market, competitive advantage, innovations industry, technologies of new

Abstract

The modern tourism market is characterized by rapid growth of tourist agencies, each of which has the target to capture the largest possible share of the regional market. However the development tendency of tourism market is such that traditional marketing strategies are not able to achieve this goal in full volume. Creation of new programs to get competitive advantage is one of first-line tasks of each tourist agency interested in its own existence.

Downloads

Download data is not yet available.

References

E. Gummesson. Broadening and specifying relationship marketing, invited paper, Monash Coloquim on Relationship Marketing, Monash University.

Published

2009-01-15

Issue

Vol. 3 No. 1 (2009)

Section

Articles

How to Cite

BASICS ANALYSIS OF INNOVATIVE APPROACH FORMATION TO PARTNERSHIP RELATIONS WITH CONSUMERS OF TOURIST SERVICES. (2009). Science Outpost, 3(1), 11-14. https://forpost-nauki.owebs.ru/article/view/3981