Structural Analysis of EdTech Industry: Drivers and Development Trends

Abstract

Due to the high rates of digital transformation of modern society, the dynamism of the requirements for education system sets the development vector of one of the rapidly developing industries - the EdTech industry. At present, the integration of educational process and innovative high-tech EdTech products cannot be considered complete due to insufficient level of infrastructure development and financing, poor quality of the services and educational content suggested, insufficient level of digital competence of the users, and etc. Reduction of technological cycle of separate professions, decline in demand for narrow-profile specialists, leveling of traditionally established stereotype of the importance of obtaining a profession "for life", transformation of the requirements for composition and structure of universal and professional competencies for comfortable existence in the digital environment, and etc. are the development drivers of both education system and the EdTech industry. They require to build an interaction system between educational community, development companies, business, the state and potential investors of EdTech startups to solve these problems. The analysis of Russian EdTech market in comparison with the global one carried out in the study makes it possible to identify the problem areas and the ways to solve them, summarize the best practices of the developed markets in the world, and highlight the main development trends.