Business Promotion in the Internet Environment with the Basic Tools of Internet Marketing

Abstract

Every year the problem of business promotion in the Internet environment becomes the sharpest for modern Russia. Competition for the consumer also passes in the virtual environment, as well as sales of goods and services. In the article the use of the basic tools of Internet marketing as a promotion means of production or services of modern companies is considered. There is a number of features which distinguish promotion tools in the Internet from the traditional ones. It is important to consider not only its appeal for the consumer, but also the possibility to see advertising as a whole since it does not always reach the target audience completely. Internet marketing tools provide the fullest coverage of the target audience, and they also provide competent and more effective use of the budget.