STRATEGIC ANALYSIS OF MANPOWER POLICY OF THE ORGANIZATIONS

Abstract

Personnel problems of organizations are considered in the article depending on the specificity of their functioning and branch orientation. Directions of application of the strategic analysis methods for the formulation of manpower policy of the organization and strategic analysis of the external and internal environment of the organization, promoting estimation of the factors influencing manpower policy are studied. Directions of the strategic analysis development are defined as one of the basic development cycles of the long-term program of development of the organization. SWOT-analysis technique is recommended to study the internal environment, allowing to define the performance of the purposes and tasks of the organization, to highlight the problem places of the organization and to estimate social conditions for the employees' life activity. The technique of the strategic analysis of personnel potential promotes studying of human capital, efficiency of its use, estimation of the processes connected with it: manpower planning in the organization; hiring, training and retraining of the personnel; improvement of professional skill and rotation of the staff; personnel compensation; involvement of the employees in management. SWOT-analysis is a popular method which can be used by any enterprise regardless the kind of activity for administrative decision making, for estimation of manpower policy and personnel potential. The estimation of the strengths of the organization is necessary to work out the actions aimed at efficiency increase of manpower use. The estimation of weaknesses of the organization is necessary to eliminate negative situations in formulation of manpower policy. The example of a concrete enterprise is considered in the article. Estimation of strengths and weaknesses is given and recommendations concerning strategy perfection of manpower policy are made