THE SPECIFICATION OF THE INTERNET COMMUNICATION OF THE COMMERCIAL EXPANSION CHANNEL
Keywords:
marketing, non - price competition, monopoly authority, consumer market, efficiency, business firmAbstract
An effective economic development of each firm presupposes not only good's production and selling in the market, but also an active promotion support. An advertisement together with the means of trade, elements of propaganda are the powerful marketing assets of the non - price competition. More often large companies place their advertisement in the Internet using all means of the communication channel.Downloads
Download data is not yet available.
References
Аристархова, М. Маркетинговое исследования рекламой деятельности [Текст] / М. Аристархова, Т. Митрягина // Маркетинг. - 2002. - №1. - С. 52-57.
Вишняков, В.С. Маркетинговые принципы в сети Интернет [Текст] / В.С. Вишняков // Практический маркетинг. - 2007. - №8. - С. 26-39.
Матвеева, Л. Роль внимания в рекламе [Текст] / Л. Матвеева// Лаборатория рекламы. - 2008. - № 2 (апр.). - С. 44-45.
Published
2009-05-15
Issue
Section
Articles
How to Cite
THE SPECIFICATION OF THE INTERNET COMMUNICATION OF THE COMMERCIAL EXPANSION CHANNEL. (2009). Science Outpost, 3(3), 10-13. https://forpost-nauki.owebs.ru/article/view/4051
