Peculiarities of Corporate Crisis Communication
DOI:
https://doi.org/10.36683/2076-5347-2020-4-54-53-56Keywords:
crisis management, crisis communication, corporate communications, crisis situation, internal and external communicationsAbstract
The article is devoted to the problem of conducting internal and external communications by the companies during the crisis, the definition of which is given in the context of the narrative. Based on the relevance of such skill as building crisis communications, the text provides some recommendations for increasing the effectiveness of communication under crisis conditions, as well as the tools for crisis and post-crisis response. The necessity of planning crisis communications at the stage of developing the company's communication strategy is also substantiated.Downloads
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