COMPETITIVENESS AND INVESTMENT APPEAL AS THE FACTORS OF THE SUSTAINABLE BUSINESS DEVELOPMENT

Abstract

Russia's accession to the World Trade Organization assumes active involvement in globalization process. Active participation in the world economy is connected with diversified economic activities and considerable decrease of dependence on extracting branches. Involvement in global economy means the increase of the country's competitiveness. This problem is actual in Russia where the profit budget highly depends on a world conjuncture of raw materials and structural modernization of economy is required.