Triggers in Advertising

Authors

  • Irina Aleksandrovna Abdullina Orel State University of Economics and Trade Автор
  • Ekaterina Nikolaevna Khabaleva Orel State University of Economics and Trade Автор

DOI:

https://doi.org/10.36683/2076-5347-2021-3-57-32-34

Keywords:

marketing, consumer behavior, selling texts

Abstract

The article reveals the concept of triggers, i.e. special psychological techniques which are used to attract the attention of potential buyers. The paper enumerates the types of triggers used in sales. The triggers mechanism in advertising is analyzed.

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References

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Published

2021-05-15

Issue

Vol. 15 No. 3 (2021)

Section

Articles

How to Cite

Triggers in Advertising. (2021). Science Outpost, 15(3), 32-34. https://doi.org/10.36683/2076-5347-2021-3-57-32-34