Advertising Development in the Region

Abstract

Today social media and social networks, in particular, are not only a platform for the user dialogue, but also a marketing tool of advancement of the company promotion, loyalty and increase in sales. It is necessary for any company and especially for an unpopular one to raise awareness of the goods, services and company activity. The best way for any В2В-organization to show oneself to the target audience is to demonstrate its goods and services. Today the traditional announcements and creation of elementary site without updatings is out-of-date way of clients attraction. Carefully considered promotion by means of Internet marketing tools is necessary. The urgency of the research is connected with great competitive activity in the modern market of Russian advertising, raising importance of advertising for creation of the product image for target audience. Revealing the idea of media communication means, definition of advancement strategy of advertising product, possibilities to choose effective SMM oriented on practical introduction will allow to expand the market possibilities of advertising in the region making an emphasis on the use of information-communication technologies. In the article the general analysis of advertising agencies in Orel with similar spectrum of services, web sites and the ways of SMM-advancement which are competitors in advertising of the region is carried out.