Trends of Contextual Advertising

Abstract

In the modern world information technologies play the major role in all spheres of human life. The use of the newest workings out of science and technology allows simplifying and accelerating not only production of goods and services, but also stimulating their sale. Because of the constantly growing importance of technologies use in various fields of activity, Internet marketing methods seems to be perspective and modern mechanisms of sale stimulation. Such methods are recently used actively enough by the enterprises of various levels and branches. It is connected with high activity of consumers in the Internet, development of the technologies in the field of special advertising media and marketing in the network, high efficiency of the companies’ interaction with the consumers by means of a “dialogue” in information field. One of the most popular methods of Internet marketing now is contextual advertising. Contextual advertising is a modern effective method of the Internet marketing, allowing to consider the client’s desires and to select suitable advertisements for him. Mechanisms of contextual advertising also allow adapting instantly advertising campaign under conditions of modern sales market.