GDS SYSTEM AS AN INNOVATIVE MECHANISM FOR INCREASING THE EFFICIENCY OF BUSINESS ACTIVITIES IN THE TOURISM MARKET

Abstract

Improving information, communication and the systems used is considered as an effective mechanism for the implementation of the tourism product and the competitiveness of tourism organizations. On the basis of the studied experience in tour operator activity in the Russian tourism market in an article in the chronological aspect allocated and characterized the stages of technology to improve the booking of the tourist product (using chart catalogues, modules, search, selection and booking of tours, individual tours constructors). Identified market factors that influence the development of systems of search and booking of travel products used by tour agencies. Outlines the scope and challenges of dynamic packaging of tourism services and the necessity of further improvement of the algorithm booking of tourism products. Based on the review of practical experience of tour operators in the current market conditions described innovative mechanisms and algorithms of the reservation of tourist services and technology optimization. The main directions of improving the use of information technology to synchronize online booking systems, as well as the advantages and disadvantages of international integration of computer systems with the reservation system of tourist services. For example, tour operators ICS Travel Group and PAC Group analyzed the practice and principles of functioning of the modules, dynamic packaging and booking of tourism products, the use of GDS systems